Vilsund Blue is a selfowned seafood company located in Limfjorden, Denmark. Their canned mussels have a very narrow audience compared to the fresh mussels. By focusing on the tradition, quality and history of Vilsund Blue as a local Danish, the design seeks to find new audiences for the product. The research and design were done in collaboration with Frederik Plesner at the Danish School of Media and Journalism.
Student project 📖